MPC has been mandated by the government to undertake BI programs and initiatives for Malaysia year 2020 onwards. Publishing a BI Guideline that best suits the nation’s culture that includes individual, environment, and social factors especially in every stage of the policy cycle is essential in order to provide better quality and more effective regulations

The objectives of the Malaysia BI Guideline are:
i.	To serve as a guide in applying behavioural insights to public policy from the 
         beginning to the end of the policy cycle;
ii.	To serve as a repository of best practices, proof of concepts and methodological 
         standards for behavioural insights practitioners and policymakers; and
iii.	To provide general principles for the ethical application of BI and guidelines 
        where ethical concerns might be raised for specific issues.